The plan will be executed after a 10-year stalemate in construction in Beit El and is the biggest marketing move in the settlement since the Buyer's Price program was launched by Finance Minister Moshe Kahlon.
The prices of the apartments offered for sale cost 20 percent less than similar apartments offered for sale in the market. The initial price for an 85 square meter apartment will be NIS 584,762, where as the initial price for a 100 square meter apartment will be NIS 676,514, and a 120 square meter apartment will be NIS 798,849. The apartments include a balcony, storage room, and parking.
The program's goal is to transform the Beit El's southeast agricultural area to a residential neighborhood as well as unification and re-division of the lands, which will be allocated to building houses, public offices, commercial areas, routes, and a public open space.
The plan is to build 296 housing units in five different complexes in Beit El, being the biggest and significant marketing move in the settlements since the program started.
In the settlement of Ma'ale Adumim merely 44 housing units went on the market as part of the Buyer's Price program.
The Civil Administration's Supreme Planning Council approved last October the marketing of 300 housing units—a promise Prime Minister Benjamin Netanyahu had given Rabbi Zalman Melamed and Beit El's settlers five and a half years ago, after Beit El's Ulpana hill's houses demolition.
No houses have been built over the past decade within the boundaries of the Beit El Council, despite repeated promises to build new housing units.
Kahlon's decision to lead the marketing of the housing units in Beit El coincides with his political positions on Israel's right to annex West Bank settlements, and with the political stalemate in talks with the Palestinians.