At the end-of-year recital at a dance school, fathers were spotted in the audience bowing their heads, concentrating on their devices, which they held hidden. Every now and then you could hear someone hiss: “There she is! Look now, and stop watching soccer!”
These fathers were busy watching the live stream of the match, aired on the Israel Public Broadcasting Corporation's (Kan) app, which was developed by Applicaster.
The app was launched nearly a year ago. When the World Cup began, a special section was added to the app, dedicated to the tournament.
Applicaster, which has raised $35 million to date, was founded by Jonathan Laor and Neer Friedman. It employs 80 people in its offices in New York, San Jose, Miami, London and Tel Aviv.
Several other customers of Applicaster used the platform to deliver a World Cup experience to their audiences, among those: Sportsmax in the US, Puls4 of the Proseiben group in Germany, Groupo Televisa in Mexico and TYC in Argentina.
As of today, tens of millions of views have been recorded through these apps, and the download and usage graphs continue to surge.
Jonathan Laor, CEO and Co-Founder of Applicaster, saidm “The team at Kan put their viewer in the center and was very wise in planning a rich environment that included interactive viewing, deep data experiences in real time, and lots of choices for their audience. Their investment can be seen in the application’s raving reviews, and its results will be felt long after the World Cup. In an age where users pick apps as their primary access point to content, media companies and brands are tested by their ability to build audiences that return and love to do so.”