This year the Ministry of Strategic Affairs and Information, headed by Gilad Erdan, has decided to fight back against the propaganda. The ministry and DigiTell—a civic networking platform connecting pro-Israel organizations around the world—launched a large-scale social media campaign with the goal of fighting the anti-Israeli agenda.
The campaign provides evidence that children in Gaza and the Palestinian Authority are used for incitement, terrorism and violence. In addition, the campaign highlights the threat posed by the terror organizations in the strip to Israeli children living in communities near the Gaza border.
Ido Daniel, head of the digital department at the ministry, said this year they were determined not to let misinformation influence the international public opinion on Israel.
"For years, the Palestinian Authority has been using the Universal Children's Day and succeeded in influencing the minds of average citizens all across Europe … This year we exposed the truth—we translated Hamas's school curriculum and propaganda, and presented evidence of military training being conducted at kindergartens," he said.
The campaign, which began a few days ago, culminated on the Universal Children's Day on November 19. Campaign participants are believed to have reached at least 10 million people, most of whom live in European countries.
In total, more than 50 messages, including memes and videos, had been spread in five languages: English, Spanish, German, French and Hebrew.
Minister Erdan said the campaign was intended to put an end to the exploitation of children.
"The Palestinian Authority and Hamas are cynically and maliciously using children both as human shields and as means of blackmailing Israel. Our campaign calls on the world to protect the exploited children and stop the hypocrisy leveled at Israel," he said.