Following its participation in Cosmoprof , the largest and most prestigious annual beauty event in the world, Ahava Dead Sea cosmetics has signed an exclusive distribution agreement with a Chinese company.
The renowned Israeli company, which exports Dead Sea products worldwide, presented cosmetic and toiletry products at the Shanghai event, where exhibitors were provided with several opportunities to meet buyers, importers and distributors.
The Chinese company will distribute Ahava Dead Sea products in China and is committed to the annual sales target and building the brand
Shmulik Cohen, international marketing manager for Ahava Dead Sea Cosmetics, said, “The objective of the exhibition was to locate business opportunities in Eastern Asia and to expose the brand name at local sales points. This objective has been achieved. In fact, the distribution agreement was already signed at the end of the exhibition.”
Reprinted with permission of The Israel Export and International Cooperation Institute