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Home Depot returning to Israel

Vice president of American Do-It-Yourself company to visit Israel next week in search of environmentally-friendly products to acquire for the chain

After six years of absence and a decrease in purchases from the Israeli market, DIY giant The Home Depot is on its way back to making acquisitions in the country.


Yedioth Ahronoth newspaper reported on Tuesday that Home Depot Vice President John Wicks will arrive in Israel next week along with one of the company's senior buyers.


Home Depot was represented in Israel by Tzipa Carmon, via the TC Export company. Since the start of the intifada, the company has cut back on its deals in Israel from $150 million to $50 million, and has not sent any representatives to the country, but kept Carmonm who will be hosting the vice president's visit, as its representative.


Carmon told Yedioth Ahronoth that the upcoming visit was an encouraging change in the chain's policies. According to Carmon, the company was interesting in purchasing water-related products from Israel, including faucets, toilets, home water filters and more.


During his visit, Wicks will meet with two start-up companies. The first is a company that has developed a self rising toilet seat, and the second, H TO Q, which is backed by Strauss Group, has developed a revolutionary home water filter.


Wicks will also be visiting the development center at the Madgal company, which has developed an innovative faucet.


Carmon said that Home Depot would be searching the Israeli market for products that matched its new area of focus: Environmentally-friendly products that conserve energy, improve the quality of water, and minimize the amount of waste produced.


פרסום ראשון: 09.25.07, 09:07
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