H&M. To expect competition
צילום: אלעד שריג
Promod to open Israel stores
Jerusalem-based Maslamani Group slated to acquire concession to market French affordable clothing brand in Israel, to compete with Swedish H&M
Yet another European fashion chain is making a foothold in Israel. The Maslamani Group, one of the largest Israeli importers of kitchen wear products owned by the Maslamani family from Jerusalem is slated to sign a concession agreement with the French fashion chain Promod and market the brand in Israel, Yedioth Ahronoth learned.
Promod specializes in affordable clothing for women aged 20-30 and plans on competing with the Swedish H&M brand which caused a stir by opening stores in Tel Aviv and Jerusalem earlier this month.
A previous attempt to bring Promod to Israel was recorded in 2005 when the Hamashbir Lazarchan department store tried to acquire the concession and distribute the French retailer's clothes in Israel.
The Maslamani Group is a privately-owned company which markets prominent kitchen wear brands from France, both in Israel and the Palestinian Authority. It is responsible for the availability in Israel of such brands as Pyrex, Tefal and Mikasa. In the Palestinian market, the group mainly sells electronic equipment.
Promod operates 262 French braches, as well as 787 stores around the world, including in Kuwait, Saudi Arabia, Lebanon, Jordan and the Gulf states.
