Victoria's Secret banned from airport?
Israel Airports Authority may oppose initiative to import world famous lingerie brand to duty-free complex
Negotiations between the lingerie giant and James Richardson will not necessarily end with the two signing a deal, and it has yet to be determined whether the brand will be sold in its own store or in the Factory 54 fashion store owned by James Richardson and the Irani Group, which is and slated to open in the near future at Ben-Gurion Airport.
The Israel Airports Authority (IAA), however, may stymie the brand's entry into Israel. The duty-free complex already has a lingerie store operated by Jack Cobe, who won the duty-free bid once again this year.
If James Richardson gains the Israeli franchise for Victoria's Secret, the IAA may object to the opening of another lingerie store in the airport's duty-free complex.
For years, Israeli fashion companies – as well as private entrepreneurs – have been trying to land the prestigious franchise. Delta unsuccessfully attempted to obtain the franchise in the past, although it has been manufacturing for Victoria's Secret for over a decade.
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