GetTaxi is already active in Israel, Moscow and London, and is now entering the very crowded market of ordering vehicles through a smartphone application in the United States.
In New York, however, GetTaxi's activity will be slightly different from its activity in Israel, and users will not be able to order regular (yellow) taxis which also collect passengers from the street and use a meter to calculate the fare.
One of the reasons is that applications for ordering regular cabs are facing obstacles due to New York City's regulations.
New application logo
Instead, GetTaxi will operate under the G-Car brand and allow users to place orders in advance for traveling between destinations (for example, from their home to the airport) at a fixed rate and in luxury black cars. This service is designed mainly for businesspeople.
GetTaxi has already signed cooperation agreements with leading automobile fleets in the city. The company has also announced raising $12 million which will help it expand its service in New York.
According to GetTaxi, the number of users of its application has reached one million people around the world with an average of 20,000 daily orders. In addition, the company has recorded a 50% increase in income every quarter, and by the end of 2013 it expects sales of $120-130 million in annual revenue.