Watch Israeli video raising awareness to plight of hostages to air during Super Bowl

Government produces clip intended to reach tens of millions and inform them of the fact Hamas terrorists continue to hold Israelis hostage in Gaza following October 7 atrocities

Itamar Eichner|
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Israeli hostages held in Gaza
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Hamas atrocities

Over the weekend, the government released a video clip aimed at raising awareness about Israeli hostages still held in captivity by Hamas terrorists in Gaza.
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The clip, created in collaboration with the Ministry of Diaspora Affairs and Combating Antisemitism, will be broadcast during the Super Bowl on Sunday and is part of a broader TV campaign complemented by billboards in major U.S. cities, aiming to inform tens of millions about Hamas holding Israelis hostage following the atrocities committed on October 7.
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Super Bowl add to raise public awareness to hostages Super Bowl add to raise public awareness to hostages
Super Bowl add to raise public awareness of hostages
(Photo: Screenshot)
The government reported that over 10 million users have already watched the clip in the first days since its release.
Hamas and allied Gaza Strip terrorist groups abducted over 240 people from Israel during the October 7 invasion of Israel. Over 100 hostages were returned in November as part of a temporary cease-fire between Israel and Gaza terrorists. However, 136 people, mostly Israeli civilians, remain in captivity over four months after the onset of the war, including women, senior citizens and children.
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