Warner Brothers announced that the streaming service HBO Max will launch in Israel on January 13 at a cost of 49.90 shekels or 64.90 shekels per month. An additional 20 shekels per month can be paid for sports broadcasts. The service will include content from HBO, Discovery and Warner Brothers. Programs will include Harry Potter, The White Lotus, Friends, Euphoria, House of the Dragon, Rick and Morty, The Sopranos and The Big Bang Theory. Most HBO content has already been removed from television services in Israel in preparation for this move.

