ברני סנדרס
Sen. Bernie Sanders at Joe Biden's Jan. 20 inauguration
Photo: AFP
Sen. Bernie Sanders' meme-inducing appearance at Joe Biden's Jan. 20 inauguration

Bernie's much-memed mittens merch makes $1.8 million for charity

Image of Vermont senator clad in parka and hand-made wool gloves at Biden's inauguration has exploded into social media phenomenon, inspiring him to sell his own merchandise to raise money for good causes

Associated Press |
Published: 01.27.21 , 22:43
About those wooly mittens that U.S. Sen. Bernie Sanders wore to the presidential inauguration, sparking endless quirky memes across social media? They’ve helped to raise $1.8 million in the last five days for charitable organizations in Sanders’ home state of Vermont, the independent senator announced Wednesday.
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  • The sum comes from the sale of merchandise with the Jan. 20 Agence France-Presse image of him sitting with his arms and legs crossed, clad in his brown parka and recycled wool mittens.
    2 צפייה בגלריה
    ברני סנדרס
    ברני סנדרס
    Sen. Bernie Sanders' meme-inducing appearance at Joe Biden's Jan. 20 inauguration
    (Photo: AFP)
    Sanders put the first of the so-called “Chairman Sanders” merchandise, including T-shirts, sweatshirts and stickers, on his website Thursday night and the first run sold out in less than 30 minutes, he said.
    More merchandise was added over the weekend and sold out by Monday morning, he said.
    “Jane and I were amazed by all the creativity shown by so many people over the last week, and we’re glad we can use my internet fame to help Vermonters in need,” Sanders said in a written statement.
    “But even this amount of money is no substitute for action by Congress, and I will be doing everything I can in Washington to make sure working people in Vermont and across the country get the relief they need in the middle of the worst crisis we’ve faced since the Great Depression.”
    2 צפייה בגלריה
    A sweatshirt bearing the now famous image of Bernie Sanders at Joe Biden's inauguration on sale on the senator's website
    A sweatshirt bearing the now famous image of Bernie Sanders at Joe Biden's inauguration on sale on the senator's website
    A sweatshirt bearing the now famous image of Bernie Sanders at Joe Biden's inauguration on sale on the senator's website
    (Photo: berniesanders.com)
    Sanders’ mittens were made by a Vermont elementary school teacher who has a side business making mittens out of recycled wool.
    His inauguration look, the winter jacket made by Burton Snowboards, sparked countless memes.
    The former presidential candidate could be found on social media timelines taking a seat on the subway, Star Wars' Millennium Falcon spaceship and even in Middle-earth with the cast of the Lord of the Rings movies, among other creative locales.
    The groups that will benefit from the proceeds include area agencies on aging to fund Meals on Wheels throughout Vermont, Vermont community action agencies, Feeding Chittenden, Vermont Parent Child Network, The Chill Foundation, senior centers in Vermont and Bistate Primary Care for dental care improvements in the state, Sanders’ office said.
    Getty Images will donate its proceeds as part of the licensing agreement to put the photo on T-shirts, sweatshirts and stickers to Meals on Wheels of America, Sanders’ office said.

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