On the last day before Israelis go to the polls for the fifth time in three years, political candidates were perfecting their messaging in efforts to reach any and all undecided or uninspired voters.
Prime Minister Yair Lapid toured the Karish natural gas rig on Sunday and as he posed for photos. He said the revenue from the natural resource will help fight the rising cost of living.
3 View gallery
Prime Minister Yair Lapid posing for photos on the Karish natural gas rig
(Photo: GPO)
At his Yesh Atid Party headquarters, organizers said their field work could break the stalemate that has plagued Israeli politics for years. "We have the potential for an unprecedented win," they said as the party mobilized its volunteers to encourage voters to come out on Election Day.
Opposition leader Benjamin Netanyahu, meanwhile, appeared before supporters in central Israel after his last-ditch attempt to entice indifferent Haredi voters to come out to the polls in their Bnei Brak stronghold on Saturday. The ultra-Orthodox parties are a critical component in his future coalition building.
On Monday, Netanyahu and other Likud lawmakers plan to flood the airwaves with interviews and will enlist the help of Sara Netanyahu, who is much criticized by her husband's political opponents, but a popular figure among his strongest supporters.
3 View gallery
Benjamin Netanyahu (left) and wife Sara (center) at Sunday rally on campaign bus
(Photo: Motti Kimchi)
Likud is also eyeing votes moving to far-right Itamar Ben-Gvir and his the Religious Zionism Party, embraced by the opposition leader despite its racist history.
Ben-Gvir said publicly on Sunday that he would demand the Public Security Ministry portfolio in coalition negotiations, should Netanyahu's right-wing and religious bloc emerge victorious.
The Likud is also intensifying their social media efforts to target potential voters. Netanyahu, who will be closely monitoring voting on Tuesday, will use the complete voter roll to see who has already cast their ballots and who would need an additional push.
Parties tittering on the brink of failure to cross the Knesset threshold, including the Labor Party, Meretz and the Arab factions, will man phones, send their members into the streets and fight for every potential voter.
Jewish Home leader Ayelet Shaked, who is being pressured to back out of the election, insists publicly that she will be running to the end as she claims she alone could carry the right-wing bloc to victory.
Likud has been concerned that her right-wing votes would be "lost," should she fail and has even changed their messaging from ostracizing her for her role in forming an alternative government, and are now hinting at a place in their camp if only she withdraws.