A detailed New York Times investigation revealed that Israeli entities, including military reservists and business leaders, were the first to propose the idea of civilian companies managing humanitarian aid distribution in Gaza, aiming to bypass the UN. The reserve officers who led the initiative served in COGAT under the command of Brigadier General Roman Gofman, who was later appointed as Prime Minister Benjamin Netanyahu's military secretary. According to the report, a group called 'Forum Mikveh Israel' proposed the idea at the start of the war, with members including Yotam HaCohen, son of Major General (ret.) Gershon HaCohen, and American-Israeli businessman Michael Eisenberg.

