Apple Inc on Wednesday sent media invitations to a Sept. 7 event when analysts expect the company to unveil new iPhones, a week earlier than its traditional autumn event.
If Apple follows its pattern of shipping devices about a week and a half after it unveils them, it could add two weeks of iPhone sales to the company's fiscal fourth quarter.
Analysts expect Apple to introduce a new generation iPhone 14 model.
Apple is also expected soon to unveil new models of the Apple Watch, iPad and Mac computers, some perhaps at the September event.