Global Reebok has demanded the removal of its logo from Israel national team uniforms following boycott threats from the BDS movement. Reebok, which is represented in Israel by the MGS Group and is American and Jewish owned, only began outfitting the national teams last summer, and even launched a broad campaign featuring the new uniforms designed by former player Tal Shetach. However now, following the demand conveyed to local representatives, the uniforms are expected to appear for the first time without the global brand logo.