At the annual General Assembly of the Jewish Federations of North America in Washington, former IDF spokesperson Daniel Hagari called for the establishment of a dedicated public diplomacy unit that would operate similar to Unit 8200. "We lost the war on social media. Young people consume information from social networks. It's a completely different front." According to him, "This is the eighth front. Gaza, Hamas, Judea and Samaria, Lebanon, Hezbollah, Syria, Iraq, the Houthis and Iran. All of these are easier because they are within Israel's and the United States' capabilities. The eighth front is more difficult."

