Yesh! party chairman Gadi Eisenkot said at the launch conference of his party's election campaign that "the State of Israel stands at a crossroads, ahead of the most fateful elections in its history. Elections about Israel's security, unity and soul." According to him, "There is someone who for years has been inciting and inflaming, as if the people of Israel are not one people. He is advancing moves that contradict the national interest and slap in the face of Israelis who work, serve and are willing to sacrifice their lives for this home."