Super Pharm's Good Life festival is returning: The Israeli pharmacy chain will hold its second health and lifestyle celebration at the northern part of the Tel Aviv Port on May 5-7.
Admission to this sales promotion marketing event will be free for all visitors. Its activities will include spinning and aerobics classes; drumming on fitness balls; shiatsu, reiki and massage sessions; and a compound dedicated to healthy nutrition in which chefs will demonstrate healthy, nutritious and tasty recipes.
The festival will also include a men-only area, where dermatologists will give advice on baldness and an instructor will teach the secrets of poker. The children's complex will include a Gymboree and a theater.
In addition, the festival will also offer organized bicycle rides around the port and a huge trampoline with professional acrobats, as well as a trampoline visitors will be able to jump on for a small fee.
Super Pharm has invested some NIS 2.5 million in the festival and in its promotion, and it will be accompanied by an advertising campaign on television, in newspapers and on the internet, in addition to special sales on various health products and a prize draw quiz.
According to Dror Katzir, Super Pharm's deputy marketing manager, "The festival, which deals with a healthy way of life, is part of the company's strategy aimed at strengthening the connection with its customers in the core areas of its activity: Health, beauty, care and children. Super Pharm's goal is to advance a healthy way of life among its customers and we are promoting the Good Life festival for the second year in a row."