Adaptive6, a startup aiming to reshape how enterprises manage cloud spending, announced Wednesday it has emerged from stealth with $28 million in Series A funding, bringing its total funding to $44 million.
The round was led by U.S. Venture Partners, with participation from New Era Capital Partners, Forgepoint Capital, Pitango VC and Vertex Ventures.
Founded by veterans of the IDF's elite intelligence Unit 8200, Adaptive6 offers an AI-powered platform that embeds cost governance directly into engineering workflows. The company says it is already helping dozens of Fortune 500 and Global 2000 companies, including Bayer and Ticketmaster, cut cloud waste by identifying and fixing inefficiencies in real time.
CEO and co-founder Aviv Revach said the platform is designed to shift cloud cost management away from finance teams and into the hands of engineers. “Cloud cost has been treated as a finance problem, but finance doesn’t own the code,” Revach said. “The only way to actually fix cloud waste is to shift-left and bring cost governance into the engineering workflow.”
Reports estimate that as much as 30% of enterprise cloud spend, projected to reach over $200 billion in 2025, is wasted. While traditional FinOps tools track spending, Adaptive6’s platform is designed to eliminate waste at the source.
The startup has introduced a new approach it calls Cloud Cost Governance and Optimization (CCGO), which applies a cybersecurity-style model to cloud cost management. The platform continuously scans multi-cloud environments such as AWS, GCP, Azure, and SaaS services like Snowflake and Databricks, tracing wasteful configurations to the exact line of code using its proprietary Cloud-to-Code technology. Engineers are provided with recommended fixes and can implement them via one-click cloud deployment or automated Pull Requests to Infrastructure as Code repositories like Terraform.
Customers typically report 15–35% reductions in cloud spend, with some cases showing even higher impact. One client reportedly saved over $1 million annually from a single fix.
“Cloud cost is undergoing the same fundamental shift that transformed cybersecurity, moving from a compliance function to an engineering practice, and Adaptive6 is leading that transition,” said Jacques Benkoski, General Partner at USVP. “They've brought the cybersecurity playbook to FinOps: detect, trace to code, remediate.”
The platform also addresses so-called “Shadow Waste,” inefficiencies traditional tools often miss, while integrating directly with Git and CI/CD pipelines for automated remediation and preventative policy enforcement. This enables teams to catch cost issues before deployment.
“Adaptive6 is a game changer,” said Michael Aideloje, lead product manager for cloud FinOps at Bayer. “As a large enterprise with complex infrastructure, Adaptive6 has helped us regain control of cloud waste and empowered our engineers to eliminate it at scale.”
Co-founded by Revach, CTO Omer Müller and COO Eyal Brosh, Adaptive6 brings deep experience in cloud security and FinOps. Revach is a governing board member of the FinOps Foundation, and the leadership team includes alumni of cybersecurity firms such as Tenable and Ermetic.
“We built Adaptive6 to be the first end-to-end platform for cloud cost governance and optimization,” Revach said. “We detect what's already wasting money, prevent new inefficiencies before they deploy, and remediate at scale, all within the engineering workflow.”