The lingerie and loungewear brand SKIMS, founded by Kim Kardashian, is making its official entry into the Israeli market through an exclusive partnership with Irani Corp—the parent company of retailer Factory 54 and importer of global brands such as Lululemon and Diesel. So far, the brand had only been available in Israel via parallel imports.
Starting Nov. 10, SKIMS will be available through Factory 54’s online platform. In December, it will launch dedicated in-store spaces at selected Factory 54 outlets. Ynet has learned that the brand is planning to open two brick-and-mortar locations in early 2026.
SKIMS—which launched in 2023—rose to prominence with its sculpting shapewear, stretch fabrics, signature neutral color palette and polished finishes. The line includes technologies such as Soft Lounge, Cotton, Fits Everybody and Seamless Sculpt, and it offers a men’s collection and seasonal limited editions, including collaborations with the NBA and WNBA.
In Israel, SKIMS will compete with established underwear and shapewear brands, including Jack Kuba, Victoria’s Secret, Femina, Intima, Aphrodite, Triumph, Intimissimi, Delta and Zohara. It will also challenge younger domestic names like Pix and Zaza, department‑store brands such as Etam, and off‑price sites that offer knock‑off versions of the brand. SKIMS offers inclusive sizing from XXS to 4X for women, and XS to 5X for men; bras span sizes 30–42 A–F.
Pricing details from Israeli parallel imports show, for example, a two‑piece pajama set priced at 669 shekels, a pack of five women’s briefs at 499.90 shekels and seamless shapewear at 439.90 shekels. On the U.S. site the equivalent items are listed in dollars prior to currency conversion, reflecting price gaps of up to 47 percent without shipping costs.
A statement from SKIMS said the partnership “reflects a long‑term vision to build a meaningful commercial and community presence in Israel, delivering an international‑caliber shopping experience that embodies SKIMS’ values of innovation and comfort.”
Irani Corp, founded more than three decades ago, is a key player in Israeli retail of premium and luxury brands, with turnover of around 2 billion shekels and 140 stores nationwide.