Paid for by Concept Communication
The Azrieli Group Ltd. (TASE: AZRG), has signed an exclusive agreement with the leading British urban, premium fashion retailer, AllSaints to operate their stores in Israel.
AllSaints was founded in 1994 and offers a variety of Menswear, Womenswear, Footwear, and accessories through its department store locations, 323 stand-alone retail stores and its website. Its flagship store in the UK is in Notting Hill (Portobello) and its trademark is a wall inlaid with old sewing machines (the design is changing these days).
AllSaints has presence across 27 countries and regions including the UK, France, Ireland, USA, Canada, Russia, South Korea and China and employs 3,200 people. Overall turnover in 2020 amounted to $500M and its operating profit amounted to $13M.
The company is controlled by the Leon Capital investment fund and is known for its connection with the music industry, hosting live music performances in Los Angeles in collaboration with renowned artists.
The network is mentioned in a song by Justin Timberlake (Suit and Tie), in a song by Jay Z and more.
The British brand׳s flagship store will open early 2022 in the new mall located in the Sarona office tower in Tel Aviv owned by Azrieli.
The Sarona mall concept aims to create a one of a kind destination consisting of Flag Ship Stores like Nike Town (the only concept in Israel), the first Terminal X physical store, the first 1Rebel functional training studio.
Azrieli’s response: “In order to achieve the desired differentiation in the customer’s experience, the Azrieli Group has contracted with the international fashion brand 'AllSaints' and will officially launch the brand in Israel.
"The first AllSaints flagship store in Israel will open early 2022 in the new Azrieli Sarona mall in Tel Aviv."
The operation of the brand and the stores in Israel is handed over to a professional body in the field, the 911 Group, which owns the chain of stores “Story” that specializes in marketing and importing quality fashion brands owned by Uri Reiss.