The shift to positive social media: Is the answer coming from Israel?

As TikTok faces scrutiny in US, users and advertisers are gravitating toward platforms promoting healthier, more constructive online experiences; new Israeli app Dreemz gains traction for focus on personal growth, community and socially conscious engagement

Yuval Manzura‎|
With TikTok facing scrutiny and potential bans in the United States, a growing number of users and advertisers are looking for healthier and more constructive alternatives. The rise of platforms that emphasize meaningful content and positive experiences reflects a broader shift in social media dynamics.
One such example is an Israeli app called Dreemz which has been gaining traction in the U.S. over recent months. This platform is part of a new wave of applications offering a stark contrast to the negative content often associated with mainstream social networks.
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With an increasing number of American users, it provides a space designed to empower individuals, encourage personal growth and foster a sense of community.
The discontent with platforms like TikTok, often criticized for hosting harmful content such as bullying, violent trends and antisemitism, has prompted users to seek alternatives that align with healthier online behavior.
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At the same time, advertisers and investors are also taking note. In an era where corporate responsibility and brand reputation matter more than ever, companies are shifting their focus to platforms that promote positive engagement, particularly those that appeal to Gen Z.
This emerging platform differentiates itself by prioritizing user well-being and offering features that encourage individuals to pursue their goals and dreams. By leveraging advanced technology to provide tailored, actionable steps for personal growth, it creates a user experience rooted in value rather than passive scrolling.
Yuval Manzura Yuval Manzura Photo: Dreemz
Beyond user benefits, the platform is set to offer future advertisers an opportunity to align their messaging with an audience that values constructive and meaningful interaction. Targeted and purpose-driven advertising on positive platforms is becoming an increasingly attractive option for brands looking to connect with socially conscious consumers.
As digital spaces evolve to address the growing demand for healthier engagement, the rise of such applications signals a new era for social media. Whether these platforms can fully supplant giants like TikTok remains to be seen, but their rapid growth and increasing popularity suggest a significant shift in how we approach online interaction.
  • Yuval Manzura‎ is the CEO and founder of Dreemz, which is currently in a fundraising round.
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