For decades, the global real estate investment industry has relied on tools that would feel familiar to accountants from another era: spreadsheets, long email chains and manual bookkeeping. While investors can buy and sell stocks instantly from their phones, many real estate firms still manage billions of dollars using fragmented systems and labor-intensive processes.
A growing wave of financial technology companies is trying to change that. Among them is Israeli proptech startup Agora, which has developed a platform designed to help real estate firms manage investors, capital flows and reporting through a single digital system.
Founded in 2019 by Bar Mor, Lior Dolinski and Noam Kahan, Agora provides software intended to streamline the operational side of real estate investment. The company now works with investment firms across North America, Europe, Australia and Israel, supporting hundreds of thousands of investors and billions of dollars in managed assets.
Real estate investment structures are often complex. A single project may include dozens or even hundreds of investors, multiple partnerships and long holding periods. Each investor typically requires regular updates, financial statements and profit distributions. Historically, many firms have managed these tasks using a patchwork of tools and manual workflows.
According to Agora co-founder and CEO Bar Mor, the inefficiencies became clear when he first entered the industry.
“We’ve seen companies struggling with managing their operations using numerous spreadsheets, emails and disjointed systems that don’t interact with each other,” he said.
Mor and his co-founders, who met during their military service in Israel’s elite intelligence Unit 8200, set out to build a platform that consolidates those processes into a single system.
Agora’s platform focuses on the operational backbone of real estate investment firms. It includes tools for investor onboarding, fundraising workflows, financial reporting, tax documentation and accounting processes. Investment managers can track investor activity, distribute returns, sign documents and manage reporting through one interface.
For investors, the system often appears as a digital portal where they can view reports, sign documents electronically, receive distributions and monitor the performance of their investments. For fund managers, the goal is to significantly reduce the administrative workload associated with managing large investor networks.
Mor says that adopting modern technology is becoming increasingly necessary as firms grow and manage more complex capital structures.
“The real estate market can sometimes feel outdated and in need of technological innovation,” he said. “All their time should be dedicated to growth, not to manual data work.”
Agora’s approach reflects a broader shift in the real estate technology, or proptech, sector. Over the past decade, startups have begun targeting multiple parts of the property lifecycle — from development analytics and property management to the financial infrastructure that supports investment deals.
As real estate firms handle larger pools of capital and more sophisticated investment structures, demand for specialized software is rising. The trend suggests that the technological backbone of real estate investing is finally beginning to catch up with the scale and complexity of the industry itself.