From now on Israeli women and men can discretely report domestic violence cases through a new and advanced Ynet feature.
The "butterfly button" connects any person wishing to complain or report domestic violence to professional help. The service is offered 24 hours a day and seven days a week, without the possibility of being traced back or the need to identify.
The butterfly button can be downloaded easily and at no-cost, can respond in eight languages, and is also available for the offending actors who seek help, without being subjected to judgement or sanction.
The initiative was born from the need to remove the cover of silence from domestic violence. The project is the creation of Cavo - connecting for a safer world - a private company run by volunteers.
According to Cavo, their aim is to reduce domestic violence cases. They were awarded a prize by an NGO set up in the name of Michal Sela - who was murdered by her partner in 2019.
"We believe in the butterfly effect, in which a small change can result in large differences at a later time," Peri Shalom and Nethaniel Amar, Cavo founders said. "We've both suffered from domestic violence in the past and that has given us a sense of calling."
They said that the butterfly button was written in open source and appears on multiple sites. It allows companies to assume an active role in promoting change.