Appcharge, a direct-to-consumer payments platform for mobile game publishers, said this week that it has reached $1 billion in annualized direct-to-consumer transaction volume, as more publishers adopt web stores and alternative payment systems aimed at reducing reliance on traditional app-store billing.
The company said the milestone comes as mobile game publishers increasingly seek to avoid the roughly 30% commission charged by major app stores.
Appcharge said transaction volume on its platform has more than doubled in the six months since it raised $58 million in a Series B funding round. The company said the growth reflects a broader shift in mobile gaming, with direct-to-consumer monetization moving from a limited experiment to a more central part of publishers’ business models.
According to data released by Appcharge, top publishers are still paying about $41 million a day in app-store fees despite what the company described as viable and scalable alternatives.
The company previously reported $500 million in annualized processed direct-to-consumer transactions in July 2025. That figure rose to $700 million in an industry report it released in January 2026, underscoring the pace of the shift toward direct payments in mobile gaming.
Appcharge provides technology that allows publishers to run branded web stores, offer app-to-web payment links and support hundreds of payment methods worldwide. The platform is designed to let players buy in-game items and virtual currency outside traditional app-store payment systems.
The company said it now supports more than 150 mobile games globally. Its customers include King, Huuuge, Tripledot, Product Madness, SciPlay and KamaGames.
“Mobile game monetization is entering a new phase,” Roei Barassi, Appcharge co-founder and general manager, said in a statement. “Publishers are no longer treating direct-to-consumer as an experiment — it’s becoming a core part of their monetization stack.”
The company said the latest milestone reflects a wider industry shift as publishers invest in web stores, app-to-web payments and live operations-driven storefronts aimed at increasing player lifetime value while reducing dependence on platform operators.
Appcharge describes itself as a direct-to-consumer platform built specifically for mobile game makers. The company says its tools help publishers sell directly to players, increase profitability and strengthen player relationships through branded web stores, gamified offers, global checkout systems and mobile in-app payment software.
Headquartered in Tel Aviv, Appcharge is backed by investors including IVP, Playrix, Creandum, Smilegate, Supercell, Play Ventures and Gillot Capital Partners. The company says its leadership team includes veterans of Rovio, Playtika, Moon Active and Playstudios.