Elite chocolate products recalled from the shelves

Top chocolate maker issues Israel's largest-ever recall after salmonella found

Strauss Group pulls its Elite chocolate brand off shelves after bacterium found in northern Israel plant; massive recall may lead to shortages nationwide; company reportedly knew about contamination since last week

Meirav Crystal‎ |
Published: 04.25.22, 18:33
Strauss Group, one of Israel's largest food manufacturers, announced on Monday a major recall of its Elite chocolate brand after a routine inspection at its plant in northern Israel found traces of salmonella.
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  • The company recalled products made after February 20, making it the largest product recall in Israel's history. The move is expected to serve a massive financial blow to the country's top chocolate maker.
    2 צפייה בגלריה
    איסוף שוקולד עלית מהמדף
    איסוף שוקולד עלית מהמדף
    Elite chocolate products recalled from the shelves
    (Photo: Eitan Glickman)
    The food giant's products will be taken off the shelves and stocks stored at its factory will be destroyed. The facility will also halt operations until the source of the bacterium — which can cause intestinal disease — is found and removed, which is expected to take at least a few days.
    Strauss Group will also hand out vouchers as compensation to customers who have purchased the contaminated goods.
    The extensive withdrawal of the products of the second-largest food manufacturer in Israel is likely to lead to shortages on supermarket shelves for several days and harm the company's image.
    Strauss was aware there may have been salmonella contamination in its products as early as last Wednesday, but lab tests results confirmed the concerns only Sunday afternoon.
    2 צפייה בגלריה
    מפעל עלית בנוף הגליל
    מפעל עלית בנוף הגליל
    Strauss Group factory
    (Photo: Sharon Zur)
    However, the company issued an announcement to consumers only on Monday morning which led to the launching of a $3.1 million class action against it.
    Strauss Group explained the delay occurred due to the need to test and compile a list of all products affected by the contamination. Strauss disclosed the discovery of the bacterium in a regulatory filing, sending its stock nosediving 3%.
    Thus far, there are no known reports of customers contacting the virus after consuming any of the chocolate brand's products.
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