Centrical has raised $39 million in a Series D funding round to expand globally and develop AI tools for managing frontline workforce performance.
The round was led by Leeds Illuminate and Kingfisher Investment, with participation from existing investors including JVP, Centrical’s largest shareholder.
The company, founded in 2013, develops performance intelligence software for frontline sales, service and operations teams. Its platform uses AI to support coaching, training, role-play simulations and performance management for employees, managers and AI agents.
Founder and CEO Gal Rimon said the company is trying to close the gap between business intelligence and action. “The intelligence existed; it just didn’t act,” he said. “We’re building the operating system that closes that gap, guiding employees to the right action, enabling managers to coach what matters, and driving business outcomes autonomously.”
Centrical said its customers include major banks, telecommunications companies and hospitality brands, including Deutsche Telekom, IHG Hotels & Resorts, TP, DHL and two top-five U.S. banks.
Investors said the company is positioned to grow as enterprises use AI to reshape frontline work. “Centrical has built a rare and valuable combination of enterprise credibility, measurable ROI, and operational discipline,” said Yariv Robinson, managing partner at Kingfisher Investment.
JVP founder and chairman Erel Margalit said Centrical is helping define the emerging “performance intelligence” category as companies manage both human and AI workers.
Centrical has offices in New York, Tel Aviv and London and serves enterprise customers in 150 countries and 60 languages.