An H&M store in Tel Aviv
An H&M store in Tel Aviv
Photo: Archive
An H&M store in Tel Aviv

H&M clothing giant opening first outlet store in Israel

The new location in north comes after Swedish fashion company was forced to shut down for two months due to the coronavirus crisis, and as a result found itself needing to offload unsold items

Meirav Crystal |
Published: 06.17.20 , 15:26
The Swedish multinational clothing-retail company H&M is set to open its first outlet store in Israel, in the northern Druze village of Yarka.
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  • The company was shut down for two months due to the coronavirus crisis, and unlike other companies, it does not operate a website in Israel, meaning it had not way to sell its products online during the lockdown.
    An H&M store in Tel Aviv An H&M store in Tel Aviv
    An H&M store in Tel Aviv
    (Photo: Archive)
    As a result, the company found itself in need of offloading items that remained unsold, and will offer previous collections at the new outlet store.
    It is unlikely that new items will be sold at the store, as demand for them is high.
    The store will open July 1 at the Big fashion complex in Yarka, and will also be open on Fridays and Saturdays.
    The discounts on items offered at the store will range from 40% to 70%, with prices ranging from NIS 9.90 to NIS 159.
    חנויות אאוטלט של H&M בעולםחנויות אאוטלט של H&M בעולם
    An existing H&M outlet store abroad
    (Photo: H&M)
    Among the bargains that will be on offer at the store is a set of child's shirt, trousers and hat at NIS 9.90 instead of NIS 79 (an 87% reduction); men's shorts for NIS 19.9 instead of NIS 129 (an 85% reduction); and a floral girl's dress for NIS 9.90 instead of NIS 29 (a 65% reduction).
    Such prices will no doubt be welcome in Israel, where prices are often far higher than those in Europe.
    The store will offer items for women, including maternity wear, men and children, but no items from the company's home ware range.
    חנויות אאוטלט של H&M בעולםחנויות אאוטלט של H&M בעולם
    An H&M outlet store abroad
    (Photo: H&M)
    The chain has 21 stores in Israel and is operate in the country by the Match Retail Group, which also owns the H&M subsidiary COS and Japanese home product franchise Daiso.
    According to H&M Israel Managing Director Amihay Kilstein, the company's sales per square meter in Israel are among its highest in the world.
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