Ukrainian vodka brand Khortytsa is making a comeback to Israeli liquor stores, this time produced locally. A.G.T.D., a company specializing in importing and distributing alcoholic beverages, secured ownership of the brand’s trademark after a six-year legal battle with the Ukraine-based manufacturer Global Spirit (GS). The company is investing approximately NIS 2 million ($520,000) to relaunch production in Israel.
The dispute began when GS unilaterally terminated its exclusive distribution agreement with A.G.T.D., prompting the Israeli firm—represented by the law firm Pearl Cohen Zedek Latzer Baratz—to file a lawsuit in Haifa District Court. The court ruled in A.G.T.D.’s favor, ordering GS to pay NIS 2.1 million ($550,000) in damages, while dismissing GS’s counterclaim.
Despite the ruling, GS failed to comply and appealed to the Supreme Court. A.G.T.D. then pursued enforcement actions, successfully transferring the Khortytsa trademark to its ownership and registering it with the Trademarks Online Services Israel Patent Office.
The company noted a gradual decline in the brand’s sales in Israel in recent years, partly due to Ukraine’s security situation and the halt in local marketing. With ownership secured and production shifting to Israel, A.G.T.D. plans a relaunch tailored to Israeli tastes with competitive pricing.
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The initial offering will include a classic vodka version, followed by additional flavors developed specifically for the local market. A.G.T.D., which holds exclusive licenses for dozens of international brands, distributes its products nationwide across retail, institutional and professional sectors.
“We’re excited to bring Khortytsa back with a fresh approach that resonates with Israeli consumers,” a company spokesperson said.