מימין לשמאל: דוד גוברין, שגריר ישראל במרוקו; ריאד מזור, שר המסחר והתעשייה במרוקו; מוחמד עבדג'ליל, שר הציוד, התחבורה והלוגיסטיקה; מר אנדרה אזולאי, יועצו של המלך מוחמד השישי; אבי חסון, מנכ"ל Start-Up Nation Central וריטה מזור, שרת הטרנספורמציה הדיגיטלית במרוקו
Start-Up Nation Central
Photo: Start-Up Nation Central
The Flags of Israel and Morocco

Innovation diplomacy paves way for Israeli, Moroccan business collaboration

Entrepreneurs and government officials at the conference in Casablanca, and many on the streets of Rabat, are optimistic about the deepening economic and political ties between the countries

The Media Line |
Published: 06.06.22, 11:14
“It has been only 18 months since we signed and re-established the diplomatic relationships with the Kingdom of Morocco,” said Israeli Science and Technology Minister Orit Farkash-Hacohen, addressing the final session of the Morocco-Israel Connect to Innovate conference in Casablanca. “And while governments sign treaties, people are the ones who are actually building the peace.”
  • Follow Ynetnews on Facebook and Twitter

  • Peacebuilding through the forging of business ties, particularly in high-tech, brought Israeli and Moroccan innovators and investors together in Casablanca, Morocco for the three-day conference to discuss cooperation in the fields of green energy, water, and agrotech.
    3 View gallery
    מרוקו ישראל יהודים דגל דגלים
    מרוקו ישראל יהודים דגל דגלים
    The Flags of Israel and Morocco
    (Photo: Shutterstock)
    The conference is an initiative of the Israeli nongovernmental organization Start-Up Nation Central {SNC), intended to bring investors and innovators from both countries closer together, and find tech solutions to regional problems.
    Yosef Abramowitz, CEO of Energiya Global Capital, told The Media Line that the experience of the Abraham Accords showed how business and political partnerships go hand in hand.
    Deepening ties with Morocco, he said, would help facilitate closer relations between Israel and additional Muslim countries in Africa – first economic and business ties and later, formal political ties, as well.
    3 View gallery
    מימין לשמאל: דוד גוברין, שגריר ישראל במרוקו; ריאד מזור, שר המסחר והתעשייה במרוקו; מוחמד עבדג'ליל, שר הציוד, התחבורה והלוגיסטיקה; מר אנדרה אזולאי, יועצו של המלך מוחמד השישי; אבי חסון, מנכ"ל Start-Up Nation Central וריטה מזור, שרת הטרנספורמציה הדיגיטלית במרוקו
    מימין לשמאל: דוד גוברין, שגריר ישראל במרוקו; ריאד מזור, שר המסחר והתעשייה במרוקו; מוחמד עבדג'ליל, שר הציוד, התחבורה והלוגיסטיקה; מר אנדרה אזולאי, יועצו של המלך מוחמד השישי; אבי חסון, מנכ"ל Start-Up Nation Central וריטה מזור, שרת הטרנספורמציה הדיגיטלית במרוקו
    Start-Up Nation Central
    (Photo: Start-Up Nation Central)
    “I think it’s important that we have some facts on the ground relatively quickly – quick deals here in Morocco so that it will be an incentive for other countries to join the Abraham Accords.”
    Abramowitz predicts that his company’s entrepreneurship in the field of solar energy could lead the way: “We are indirectly in contact with a good number of Muslim countries in Africa that do not have relations [with Israel] that say, ‘Look, we want to work toward joining the Abraham Accords formally but let’s start with economic ties. Could you invest and create the solar industry in our countries?’ And the answer is yes!”
    Zakariya el-Mujahid, digital ecosystem director in Morocco’s Agency for Digital Development (ADD), sees great potential for collaboration between Israeli high-tech companies and the people of Morocco.
    3 View gallery
    בני גנץ בפגישה עם שר החוץ של מרוקו נאסר בוריטה ברבאט
    בני גנץ בפגישה עם שר החוץ של מרוקו נאסר בוריטה ברבאט
    Defense Minister Banney Gantz meets with Moroccan Foreign Minister Nasser Bourita during visit to Rabat
    (Photo: AFP)
    “We’ve been discussing a lot about how we can develop human capital. This is very important for SNC and this is very important for Morocco,” he told The Media Line. “It’s important for SNC because we would like to leverage the human capital in order to be attractive for Israeli companies that would like to open branches here in Morocco, … This will correspond to a win-win challenge between SNC and ADD.”
    On the streets of Rabat, which once had a large Jewish population, some local residents expressed their concern – particularly when the cameras were turned off – that in strengthening ties with Israel, Morocco was abandoning the Palestinian issue.
    But many were as enthusiastic as the entrepreneurs and business leaders about ties with Israel. “The more we’re closer, good things will happen. … It’s going to bring more tourists, more work, more technology. … The more we share, the stronger we get,” storeowner Kenzay Shwafni told The Media Line.

    Written by Adi Koplewitz and Dario Sanchez and reprinted with permission from The Media Line.
    Talkbacks for this article 0