Israeli cosmetics and makeup retailer Sacara is continuing its expansion, with its next destination set for Miami, Florida. Ynet has learned that the company plans to open four to five stores in Miami within the next year to 18 months, with one location potentially launching in Aventura.
SACARA is owned by the Goldber family, which also operates the fashion brand Golf & Co. The company, led by CEO Itai Zamir, currently runs 68 stores across Israel, along with an e-commerce site, and has been experiencing rapid growth. Sacara specializes in affordable beauty and skincare products.
Miami has long been a popular destination for Israelis, both for tourism and residence, boasting a large Jewish and Israeli community, thriving real estate and tech sectors, low taxes, and a tropical climate. If Sacara’s expansion goes as planned, it will join Aroma, which currently operates the only remaining U.S. branch of the Israeli coffee chain. The city is also known for its pro-Israel atmosphere.
Get the Ynetnews app on your smartphone: Google Play: https://bit.ly/4eJ37pE | Apple App Store: https://bit.ly/3ZL7iNv
Sacara is not the first Israeli retailer to venture abroad. Brands like Fox and Opticana have stores in Cyprus, Super-Pharm operates in Poland, and chains like Cofix, Sabon, and Laline have expanded to various countries. However, not all Israeli brands have found success overseas—Castro, Crazy Line, and Super-Pharm failed in previous expansions to Europe and Asia, while Carolina Lemke’s U.S. collaboration with Kim Kardashian did not take off.