In light of the economic boycott in Europe against international brands tied to the U.S. and Israel as the war in Gaza continues, some savvy entrepreneurs have seized the moment. Enter "Gaza Cola" and "Palestine Cola," two new beverages reportedly making waves in European markets, offering a tasty alternative for boycotting enthusiasts.
This boycott targets brands like Coca-Cola, McDonald's and Starbucks. Time magazine reported in August that the commercial boycott of American and Israeli companies is taking a toll, with sales slumps and layoffs. Those boycotting are turning to local brands to fill the void.
According to Arab media, Gaza Cola hit the UK market in August, joining the ranks of Palestine Cola, a product launched by two Palestinian brothers in Sweden in March. The brothers have crafted a lineup under Palestine Beverages, featuring Palestine Cola, orange drink, lemonade, energy drink and sugar-free cola.
You can't miss the olive tree illustration on Palestine Beverages products, highlighted in Arab media as a "symbol of Palestinian struggle." And Time reports that a whopping 16 million cans of this brand sold within just five months. Mohammad Qaswani, communications manager for Palestine Beverages, said that: "We had no idea it would be this popular." Interestingly, the company isn't just selling drinks but a brand to spark conversations about Gaza. The can of the newer Gaza Cola features the Palestinian flag's colors and a keffiyeh pattern, available in multiple flavors.
Social media in the Arab world is buzzing with articles, videos and successful taste tests of these beverages. Somali immigrant Najih Al-Khiluli, who lives in Sweden, shared a video showcasing Gaza Cola and Gaza Water, calling them "a beautiful alternative" to brands "supporting Israel." Reports suggest that part of the profits from these products goes to support Gaza, with Gaza Cola donating 10% of its earnings.
An Arab channel released a video about Palestine Cola, noting its availability in the EU, UK and South Africa, but not in Arab countries. They urged investors to distribute the drink, asking: "Could this be the beginning of the end for Israeli companies' market monopoly? Are you ready to be part of the change?" Another video from August featured a taste test for Palestine Cola, scoring it 9 out of 10, with extra credit for supporting Gaza.
While Palestine Cola hasn't reached Arab and Islamic countries yet, alternatives to boycotted products are present there. Reuters recently reported a decline in American cola consumption in the Middle East as part of punishing US support for the Gaza war. Local favorites like Pakistan's Pakola and Cola Next, along with Egypt's V7, are stepping in to meet demand, gaining popularity.