Riskified, a New York Stock Exchange-listed company specializing in e-commerce fraud prevention, announced its participation in International Fraud Awareness Week, which runs Nov. 16–22, 2025.
The company joins hundreds of organizations worldwide in spotlighting the growing threat of online fraud and promoting tools to help merchants and consumers protect themselves, particularly as the holiday shopping season begins.
Holiday ecommerce sales are projected to reach between $305 billion and $311 billion this year, according to Deloitte. That increase in digital spending is expected to draw both new customers and bad actors. Juniper Research forecasts that e-commerce fraud losses will reach $107 billion by 2029.
Artificial intelligence is accelerating changes in shopping behavior and fraud tactics alike. Riskified reported that in the third quarter of 2025, the number of merchants receiving orders via generative AI channels tripled compared to the beginning of the year. Traffic from GenAI-powered shopping tools was up to 1.7 times riskier than typical search traffic.
“Agents are fundamentally changing the way people shop, enabling greater convenience but also introducing new points of vulnerability,” said Jeff Otto, Riskified’s chief marketing officer. “Fraud teams are uniquely positioned to protect both merchants and consumers; they build the guardrails that enable the safe and confident adoption of ecommerce innovation. During the holiday season and beyond, our goal is to ensure all ecommerce channels are sustainable revenue drivers, not vectors for fraud and abuse.”
As an official supporter of International Fraud Awareness Week, Riskified has launched a series of education and awareness initiatives. A key part of its campaign is the second annual billboard display in Times Square, now also featured in Silicon Valley. The billboards highlight merchants committed to creating a secure holiday shopping experience.
The initiative is supported by e-commerce and financial partners, including Amazon Web Services, Deloitte, Mastercard, Shopify, Salesforce Commerce Cloud, Fiserv, Checkout.com and Aurus. The campaign features educational content, including a fraud awareness guide titled “The grinch of ecommerce: Spotting fraud & abuse amidst 2025’s AI-powered holiday shopping,” as well as case studies on effective fraud prevention strategies.
John Gill, president of the Association of Certified Fraud Examiners, said that coordinated efforts like Riskified’s are essential in combating a problem that affects people across all sectors.
“Whether it’s a trusted employee stealing from a small business, or organized rings of fraudsters targeting seniors in our community, most people know someone who’s been victimized by fraud,” Gill said. “That’s why it’s so important for organizations to join in this fight together to raise awareness during this week and beyond. It is a serious problem that requires a proactive approach toward preventing it and educating people is the first step.”
Riskified (NYSE: RSKD) provides real-time fraud prevention, chargeback guarantees and risk intelligence to global brands. The company’s platform leverages identity-based insights developed by its team of e-commerce analysts, data scientists and researchers.
The Association of Certified Fraud Examiners, based in Austin, Texas, is the world’s largest anti-fraud organization with more than 95,000 members worldwide.