לאשה תוכן שיווקי
WeWork offices
Photo: WeWork
Adam Neumann and Jared Leto

Jared Leto to play Israeli former WeWork chief for Apple+ TV series

Apple's streaming service says 'WeCrashed: The Rise and Fall of WeWork' will follow Adam Neumann's journey of making the shared office giant the darling of Wall Street before almost going bankrupt; Anne Hathaway set to play Neumann's wife

AFP, Ynet |
Published: 01.30.21 , 10:04
Hollywood actor Jared Leto is set to play the American-Israeli businessman who headed the shared office giant WeWork in a miniseries commissioned by Apple TV + streaming service.
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  • "WeCrashed: The Rise and Fall of WeWork," will follow Adam Neumann's journey of making the shared office giant the Wall Street darling before almost leading the company to bankruptcy.
    2 צפייה בגלריה
    ג'ארד לטו אדם נוימן
    ג'ארד לטו אדם נוימן
    Adam Neumann and Jared Leto
    (Photo: Getty Images)
    "The greed-filled rise and inevitable fall of WeWork, one of the world's most valuable startups, and the narcissists whose chaotic love made it all possible," Apple TV+ said in a statement.
    The Oscar winner, long accustomed to colorful roles, will play Neumann alongside Anne Hathaway, who plays Neumann's wife and WeWork co-founder Rebekah, who has a personality as volatile as her husband's.
    Founded in 2010, WeWork was built on the model of shared office space, combining both flexibility and user-friendliness. A start-up with a dynamic and innovative image, WeWork quickly won over investors, reaching a theoretical valuation of $47 billion in January 2019.
    2 צפייה בגלריה
    לאשה תוכן שיווקי
    לאשה תוכן שיווקי
    WeWork offices
    (Photo: WeWork)
    The group was preparing its entry on the New York Stock Exchange with great fanfare, but within weeks it suffered a catastrophic downturn and had to cancel. On the front lines was Neumann, managing director and co-founder of the company, a marketing and sales genius but also a man also prone to excess and wild unpredictability.
    To save WeWork from bankruptcy, its main shareholder, Japan's Softbank, had to inject several billion dollars and shunted Adam Neumann aside.
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