In Israel’s vibrant music scene, few names carry as much creative weight as Lukach — the rapper and cultural icon whose tracks have garnered millions of views online and earned collaborations with top artists like Tuna, Ravid Plotnik and Hadag Nahash. Known for his sharp lyrics and unique blend of humor and honesty, Lukach’s artistic persona has always been about confronting contradictions — fame and vulnerability, chaos and control.
But in his recent appearance on the People and Collectors podcast, hosted by Bar Gindy, the conversation shifted from music to something more intimate: the blurry boundary between collecting and addiction, and how the same forces that drive creation can also drive compulsion.
“People think collectors are just hoarders,” Lukach said with a smirk, “but for me, collecting is a way to organize the noise inside my head. It gives chaos a shape.”
While most know Lukach for his rhythm and punchlines, few realize he’s also an avid collector — drawn to the same intensity and curiosity that fuel his music. For him, the act of collecting isn’t separate from art; it’s another form of expression. “When you find that rare piece,” he explained, “it’s like finishing a perfect verse. You feel the dopamine hit, and you chase it again.”
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'For me, collecting is a way to organize the noise inside my head. It gives chaos a shape'
Is that chase creative — or addictive?
Lukach paused before answering: “It’s both. The rush is the same — whether it’s dropping a new track or finding a rare collectible. The question is whether you’re using it, or it’s using you.”
As the discussion deepened, Lukach revealed how collecting mirrors the same impulses that once drove his music career — the hunger for more, the thrill of discovery, the endless cycle of creation and consumption. “You tell yourself it’s just about the art,” he admitted, “but sometimes it’s about the high.”
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'When you find that rare piece, it’s like finishing a perfect verse. You feel the dopamine hit, and you chase it again'
He reframed collecting not as a hobby, but as a psychological mirror — one that reflects our desires, insecurities and attempts to find meaning. “Collecting,” he noted, “isn’t about what we own — it’s about what we’re trying to understand.”
Lukach didn’t try to romanticize his obsession. “It’s an addiction,” he said simply. “But the difference is, now I’m aware of it. When you give your addiction a story, it stops controlling you — it becomes part of your art.”
Collecting can heal as much as it consumes. It’s both a therapy and a trap, depending on who’s telling the story.
- For more stories from Lukach and other collectors, check out the People and Collectors podcast. The full interview is available with English subtitles and 50 other languages.