Could we soon see men strutting the streets in flared pants this summer? Thanks to Kendrick Lamar’s electrifying Super Bowl halftime performance last week, the fashion and entertainment worlds are riding a chic wave of 1970s nostalgia—all sparked by Lamar’s on-stage ensemble: flared jeans from Celine’s collection, a statement piece that widens dramatically from the knee down.
Lamar’s look was the epitome of effortless cool. He paired the flares with a custom jacket by British designer Martine Rose, emblazoned with the name “Gloria”—a nod to a track from his latest album GNX. Completing the look were a sleek black T-shirt, a New Era cap, monochrome Nike sneakers, a dazzling diamond “a” pendant necklace and, of course, the jeans that sent fans into a frenzy. Social media went wild, and the fashion world hasn’t stopped buzzing since.
The flared jeans, part of Celine’s women’s collection, originally debuted on the runway during the brand's Spring-Summer 2020 show under Hedi Slimane’s creative direction. Slimane recently stepped down from his role, but his designs remain as influential as ever.
On Instagram this week, Slimane shared that the jeans, named “Serge” as a tribute to musician Serge Gainsbourg, are a perfect example of his gender-fluid design philosophy. Lamar’s appearance, Slimane’s team noted, “showcases the timeless impact of Slimane’s vision.”
Retailing at $1,300, the jeans aren’t for the faint of heart, but more accessible versions for men can already be found at Zara for 279 shekels ($78) in four additional hues for those looking to break away from classic blue.
According to Page Six, the flared jeans were originally intended for Timothée Chalamet, who shares a stylist with Lamar. However, stylist Taylor McNeill made a last-minute decision to dress Lamar in them instead. Despite a four-size difference—Chalamet wears a size 29 while Lamar dons a 33—the rapper pulled them off seamlessly, proving that fashion knows no size limits.
Since Lamar’s sartorial moment, the flares have taken the internet by storm. Memes have flooded social media, and fashion platforms have crowned them as the season’s hottest trend. Even Meghan Markle joined the revival, stepping out in Canada this week wearing flared jeans by Veronica Beard, priced at $298. She joins a roster of A-listers recently seen rocking the style, including Bella Hadid, Nicole Kidman and Suki Waterhouse, the British singer and actor, who donned vintage Chanel flares from the Spring-Summer 2009 collection.
Flared pants, a unisex favorite since their heyday in the 1970s, are making a glamorous comeback. They’re prominent in Spring-Summer 2025 collections now hitting stores. Iconic brands like Chloé and BA&SH, known for their bohemian flair, have embraced the trend, as have fast-fashion giants like Zara and H&M.
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One of the trend’s early champions is none other than Pharrell Williams. As the artistic director for Louis Vuitton’s menswear line, he has showcased several iterations of flared jeans and tailored trousers. Similarly, Los Angeles-based designer Mike Amiri, the creative force behind the Amiri label, has also incorporated flares into his collections, cementing their place in menswear.
Despite their undeniable runway dominance, it’s unclear whether the average man—whether in Israel or elsewhere—is ready to embrace flared pants. Many are still clinging to skinny jeans, which fell out of fashion nearly four years ago in favor of wider cuts. Even those have now been replaced by classic straight-leg or trendy flared styles.
Our advice? Trends are all about personal flair. Stick to cuts that flatter your figure and reflect your personality. And for the skeptics who think flared pants only suit the tall, take a cue from Kendrick Lamar. At just 165 centimeters (5’5”), he rocked those flares with enough confidence to conquer the world—and so can you.