Seven Seventy בעיצוב שמוליק בן שושן
A look by the Seven Seventy brand
Photo: Ron Fadida
Tel Aviv Fashion Week 2021

Tel Aviv Fashion Week returns to runway after pandemic hiatus

The 4-day event, scheduled to run from April 3-6, set to feature young designers and unexpected special guests, including an Emirati creator, as international interest in local fashion scene continues to grow

Itai Yaakov |
Published: 04.03.22, 14:02
After last year's annual Tel Aviv fashion week was pre-recorded due to pandemic restrictions, the event returns Sunday to its usual formula of live runway shows.
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  • Events scheduled to run from April 3-6 and will be open to the public, with tickets ranging between 100-350 NIS.
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    התצוגה של טובה'לה ונעמה חסין בשבוע האופנה, 2021
    התצוגה של טובה'לה ונעמה חסין בשבוע האופנה, 2021
    Tel Aviv Fashion Week 2021
    (Photo: Adi Lidor)
    The opening night will kick off the event with an exhibition to honor the Abraham Accords with the United Arab Emirates. Dr. Monah El Mansouri an Emirati designer, will present 30 looks she dedicated to peace.
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    ד"ר מונה אל מנסורי
    ד"ר מונה אל מנסורי
    Dr. Monah El Mansuri
    (Photo: PR)
    "I want to be an inspiration and starting point for all people from all nations to take similar steps not only in fashion, but in all fields."
    Motty Reif, who founded the Tel Aviv Fashion Week, told Ynet that cooperation between designers were meant especially to encourage local agriculture, a hot topic in Israel at the moment. Many items of clothing are inspired by fruits and vegetables.
    8 צפייה בגלריה
    Seven Seventy בעיצוב שמוליק בן שושן
    Seven Seventy בעיצוב שמוליק בן שושן
    A look by the Seven Seventy brand
    (Photo: Ron Fadida)
    In looking at this year's catalogue, fashion experts can see that many of the known fashion names are missing this year.
    It seems that the organizers hoped to emphasize young Israeli designers, while leaving behind the previous generations of famous local fashion icons.
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    אופנה
    אופנה
    Upcoming Designers
    (Photo: Michal Helbin)
    Young and promising talent and up-and-coming designers will be featured in the shows, some appearing for the first time.
    Among the new brand names are Seven Seventy, House of Jaffa, Upcoming Designers, and Icialabas.
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    התצוגה של אלון ליבנה בשבוע האופנה
    התצוגה של אלון ליבנה בשבוע האופנה
    Alon Livne
    (Photo: Eran Levi)
    Still, some of the well-known names in the Israeli fashion scene will also participate, including Shai Shalom, Segal Dekel, Keshet Shapiro and Alon Livne who joined forces with Kornit Digital, a digital printing company.
    8 צפייה בגלריה
    התצוגה של שי שלום בשבוע האופנה
    התצוגה של שי שלום בשבוע האופנה
    Shai Shalom
    (Photo: Eran Levi)
    "We're proud to continue creating new fashion using groundbreaking and sustainable technology, while influencing the economy, the society, and the environment," said CEO of Kornit Digial Ronen Samuel.
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    התצוגה של דרור קונטנטו בשבוע האופנה, 2021
    התצוגה של דרור קונטנטו בשבוע האופנה, 2021
    Tel Aviv Fashion Week 2021
    (Photo: Eran Levi)
    This is the 11th year the Tel Aviv fashion show is taking place.
    In contrast to other well-known international fashion shows facing not only their local markets, Tel Aviv's event emphasized local designers.
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    מוטי רייפ
    מוטי רייפ
    Motty Reig
    (Photo: Lens production)
    "This year journalists and fashion critiques are expected to arrive from all over the world," Reif said, referring to journalists from the U.S., England, France, Bahrain, and more.
    "We decided that the emphasis will be on the ability of the designers to sell online. That is the future, that's where we're headed," he said.
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