Hailey Bieber’s glowing, fresh-faced makeup style has become one of the biggest beauty trends of recent years, with celebrities and influencers turning a natural-looking summer glow into a signature look.
The secret is not heavy makeup, but rather the preparation and products used underneath it. By making a few small changes to your routine, you can recreate the “glazed skin” effect that has taken over social media.
Hailey Bieber
(Photo: Gettyimages IL/Jamie McCarthy)
Here are the key steps behind the look:
1. Start with hydrated skin
For celebrities known for their glowing complexion, the focus often begins before makeup is applied.
- The first step is preparing the skin with:
- Moisturizer, preferably one that includes sun protection
- A primer, especially a luminous or shimmery one
- A lightweight foundation, BB cream or tinted moisturizer
If the skin already looks healthy and even at this stage, some makeup artists recommend skipping foundation altogether.
2. Keep the skin slightly dewy
One of the secrets behind Hailey Bieber’s signature look is applying makeup while the skin is still hydrated from the preparation stage.
Instead of waiting for every product to fully absorb, maintaining some moisture helps create the glossy, fresh finish associated with “glazed skin.”
3. Use bronzer instead of tanning
The celebrity summer glow does not come from spending hours in the sun.
Instead, bronzer and self-tanning products can create a warm, sun-kissed appearance while avoiding unnecessary sun exposure.
4. Choose cream products over powders
Cream blushes, eyeshadows and bronzers naturally create a softer, more radiant finish than powder products.
For a more natural glow, try replacing powder blushes and shadows with cream versions and avoid heavy use of setting powder.
Sophia Richie, for example, has said she only applies powder to areas such as the T-zone, including the forehead, nose and chin, while keeping the cheeks looking luminous.
5. Mix moisturizer with foundation
Another trick used by celebrities is adding a few drops of serum or moisturizer to foundation.
Rosie Huntington-Whiteley has spoken about combining makeup with skincare products to achieve a more radiant finish.
6. Swap black mascara for brown
Brown mascara creates a softer and less dramatic effect than traditional black mascara, making it better suited for the natural, romantic style behind the trend.
7. Stick to natural shades
A glowing but natural makeup look depends heavily on color choices.
Soft peach, light pink and other natural tones help create the fresh summer appearance associated with Hailey Bieber and other beauty influencers.
The result is a makeup style focused less on hiding the skin and more on enhancing it, creating the effortless glow that has become one of the defining beauty trends of the summer.