North West, the 12-year-old daughter of Kim Kardashian and Kanye West, has once again drawn attention on social media with a bold, unconventional look that’s reignited debate over Kardashian-style parenting.
In a series of TikTok videos posted this week, North appeared wearing a range of dramatic accessories, including fake face tattoos—a star beneath her right eye and her name inked on her left cheek. She also showcased long, blue braided hair styled into thick faux locs, a black dental grill, a fake septum piercing, and colored contact lenses.
The preteen, whose edgy style is frequently compared to her father’s, wore an oversized black T-shirt, long shorts, chunky sneakers, and multiple diamond-studded silver chains, including a high-end piece by British designer Vivienne Westwood. One TikTok clip was captioned, “Fake piercings and tattoos 4 life.”
In several playful poses, North is seen with friends, including one clip staged to look like she’s driving while her friends pose in the backseat as if intoxicated. While clearly intended to be humorous, the video raised eyebrows online for its adult-themed imagery.
This is not the first time Kardashian, 45, has faced scrutiny over her daughter's fashion choices. In August, the reality star was criticized for allowing North to wear a corset, mini skirt and platform boots during a family vacation in Rome. Commenters questioned why a 12-year-old would be wearing a corset instead of a training bra, prompting Kardashian to publicly defend North’s right to express her personal style.
Still, in a recent appearance on the Call Her Daddy podcast, Kardashian acknowledged she may have made a “mistake” regarding some decisions about her daughter. Yet she continued to support North’s creative expression, describing her as a “colorful fashionista.”
Kardashian shares four children—North, Chicago, 7, Saint, 9, and Psalm, 6—with her ex-husband Kanye West, whom she recently said hasn’t seen the children in months. Meanwhile, Kardashian celebrated her 45th birthday with a lavish party in Paris featuring two outfit changes and a heavy paparazzi presence.
The timing has sparked speculation online: is North seizing the freedom while her mom is away to push stylistic boundaries even further? For now, her TikTok persona continues to draw both praise and criticism as she grows up in the public eye.