From Barbie icon to fashion risk-taker: Margot Robbie redefines modern Hollywood glamour

She stepped into Barbie’s shoes and turned the character into a symbol of women’s empowerment, stole scenes from Hollywood’s biggest stars and kept scandal at bay; now Margot Robbie is hitting red carpets in bold, revealing looks that set new style benchmarks

Erez Amiran|
Margot Robbie is today’s most successful Australian export to Hollywood, no small feat given the fierce competition for that title. She is the most beautiful, the blondest, the most glamorous. At 35, she has already earned three Oscar nominations, four Golden Globe nominations and seven BAFTA nominations. She has yet to win one of the major awards, but even without them, she is unquestionably one of the busiest and most respected actors in American cinema.
Her breakout role came in 2013 with “The Wolf of Wall Street” opposite Leonardo DiCaprio. Since then, she has risen fast and high, consistently choosing her co-stars from the “sexiest men alive” list: Ryan Gosling, Colin Farrell, Will Smith, Alexander Skarsgård and Brad Pitt.
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מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
Margot Robbie
(Photo: Scott A Garfitt/Invision/AP)
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מרגו רובי בטקס פרסי גילדת השחקנים, 2024
מרגו רובי בטקס פרסי גילדת השחקנים, 2024
Mini dress from designer Daniel Roseberry Collection for the fashion house Schiaparelli at the Screen Actors Guild Awards, 2024
(Photo: Jordan Strauss/Invision/AP)
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מרגו רובי בטקס גלובוס הזהב, 2024
מרגו רובי בטקס גלובוס הזהב, 2024
The years 2023-2024 are embedded with contemporary tributes from the best fashion houses to the historical Barbie, immortalized on Robbie's body
(Photo: Jordan Strauss/Invision/AP)
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מרגו רובי בטקס האוסקר, 2024
מרגו רובי בטקס האוסקר, 2024
Versace dress at the Oscars, 2024
(Photo: Jordan Strauss/Invision/AP)
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מרגו רובי בטקס פרסי המבקרים, 2024
מרגו רובי בטקס פרסי המבקרים, 2024
Balmain dress at the Critics' Choice Awards, 2024
(Photo: Jordan Strauss/Invision/AP)

Her road to the top

Like her on-screen counterpart Barbie, Robbie is far more than a pretty face — though in her case, it is a face so striking it is hard to look away. She is also a strong actor with impeccable fashion sense and a remarkable ability to remain untarnished. In an industry that often sends its stars down paths of rehab centers, embarrassing paparazzi moments and public feuds, Robbie manages to maintain a clean, almost flawless image that has become increasingly rare.
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איור של מרגו רובי
איור של מרגו רובי
Knows how to behave and what to wear on the red carpets; Margot Robbie
(Illustration: Erez Amiran)
She has been married for nearly a decade to a British producer she met when he was an assistant director, and the couple welcomed a son last year. Beyond that, her backstory includes childhood circus acrobatics training and an unabashed love for the “Harry Potter” films — nothing likely to excite any gossip columnist.
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מרגו רובי בפרמיירה לסרט "ברבי" בלונדון, 2023
מרגו רובי בפרמיירה לסרט "ברבי" בלונדון, 2023
Vivienne Westwood dress inspired by the 'Enchanted Evening' doll at the 'Barbie' premiere in London, 2023
(Photo: Scott Garfitt/Invision/AP)
Robbie's latest film is “A Big Bold Beautiful Journey,” which early reviews and box office numbers suggest is a small and unnecessary journey that hardly justifies leaving the house. Soon she will co-star in a highly anticipated adaptation of “Wuthering Heights,” sharing the screen with another Australian, Jacob Elordi, perhaps the only compatriot who can match her in beauty, style and sex appeal.
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מרגו רובי באירוע לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
מרגו רובי באירוע לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
Vintage Mugler outfit at the 'A Big Bold Beautiful Journey' film event in London, 2025
(Photo: Scott A Garfitt/Invision/AP)
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מרגו רובי בתצוגת אביב-קיץ 2026 של שאנל
מרגו רובי בתצוגת אביב-קיץ 2026 של שאנל
At Chanel's Spring-Summer 2026 show
(Photo: Pascal Le Segretain/Getty Images)
The packed schedule of events for both films has given her ample opportunity to shine on red carpets and at premieres. And as always, Robbie gives her all at every appearance — or the bare minimum, depending on how one counts skin exposure.
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מרגו רובי על השטיח האדום, 2024
מרגו רובי על השטיח האדום, 2024
Rick Evans' dress on the red carpet, 2024
(Photo: Jordan Strauss/Invision/AP)
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מרגו רובי בפרמיירה לסרט "סולטברן", 2023
מרגו רובי בפרמיירה לסרט "סולטברן", 2023
Schiaparelli dress at the premiere of the film 'Saltburn', 2023
(Photo: Richard Shotwell/Invision/AP)

How she dresses

Her red-carpet style is a blend of the two fictional characters most associated with her: Barbie and Harley Quinn. One is a candy-colored doll; the other a provocative antihero. Between these two poles, with a clear preference for maximum skin on display — front, back and sometimes both — she shifts her fashion choices with confidence.
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מרגו רובי במסיבת האוסקר של וניטי פייר, 2024
מרגו רובי במסיבת האוסקר של וניטי פייר, 2024
Vintage Mugler corset at the Vanity Fair Oscar Party, 2024
(Photo: Evan Agostini/Invision/AP)
Robbie has always been a red-carpet star, fully in command of what to wear when cameras flash. But “Barbie,” with its endless promotional events, pushed her even higher. Thanks to her tireless stylist Andrew Mukamal, Robbie delivered some of the decade’s standout fashion moments. The years 2023–24 were filled with modern designer tributes to historic Barbie looks, all showcased on her.
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מרגו רובי על השטיח האדום, 2024
מרגו רובי על השטיח האדום, 2024
Chanel red carpet outfit, 2024
(Photo: AP Photo/Chris Pizzello)
Some highlights include a black mini dress with a pink train from Daniel Roseberry for Schiaparelli at the 2024 Screen Actors Guild Awards, a black-and-pink Armani Privé look with opera gloves at the BAFTA Awards, and a red rose Balmain gown — a twist on the Barbie theme — at the Critics' Choice Awards.
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מרגו רובי בטקס פרסי המבקרים, 2024
מרגו רובי בטקס פרסי המבקרים, 2024
Red twist on Barbie's look at the Critics' Choice Awards, 2024
(Photo: Jordan Strauss/Invision/AP)
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מרגו רובי בטקס גלובוס הזהב, 2024
מרגו רובי בטקס גלובוס הזהב, 2024
Armani tribute dress to Barbie Superstar from 1977
(Photo: Jordan Strauss/Invision/AP)
There were also: an Armani homage to the 1977 Superstar Barbie in pink sequins with a matching tulle scarf, a dark cape look inspired by the 1964 “Black Magic” Barbie, and a pale pink Vivienne Westwood gown referencing the 1960 “Enchanted Evening” doll.
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מרגו רובי בטקס פרסי גותהאם לקולנוע, 2023
מרגו רובי בטקס פרסי גותהאם לקולנוע, 2023
Prada dress at the Gotham Film Awards, 2023
(Photo: Evan Agostini/Invision/AP)
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מרגו רובי באירוע של שאנל, 2024
מרגו רובי באירוע של שאנל, 2024
Chanel jacket at a fashion house event, 2024
(Photo: Jordan Strauss/Invision/AP)
When the Barbie frenzy finally ended, Robbie continued appearing in Chanel, the house that, along with Calvin Klein, was among the first to cast her in campaigns and dress her for major events. Still, she embraces Prada and Schiaparelli when a romantic or dramatic look is needed, and Armani consistently brings out her very best.
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מרגו רובי על השטיח האדום, 2024
מרגו רובי על השטיח האדום, 2024
Chanel red carpet outfit, 2024
(Photo: Vianney Le Caer/Invision/AP)
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מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בניו יורק, 2025
מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בניו יורק, 2025
Vintage Mugler dress at the premiere of the film 'A Big Bold Beautiful Journey' in New York, 2025
(Photo: Evan Agostini/Invision/AP)
The standout look of the past year, without competition, was her appearance at the London premiere of “A Big Bold Beautiful Journey” in a sheer, embroidered Armani gown with a back made of nothing more than a single string. Even if the film’s title does not match its quality, it perfectly describes Robbie in that dress.
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מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
Armani Haute Couture dress at the premiere of the film 'A Big Bold Beautiful Journey' in London, 2025
(Photo: Scott A Garfitt/Invision/AP)
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מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
מרגו רובי בפרמיירה לסרט "מסע גדול, אמיץ ויפה" בלונדון, 2025
Back made of thread on an Armani dress
(Photo: Scott A Garfitt/Invision/AP)

Looking ahead

In Hollywood terms, Robbie at 35 is approaching the age when roles in romantic dramas begin to thin out. For many actors, the next five years would be the final window to push for an Oscar and secure a few more significant roles before the industry funnels them into parts like the bride’s mother or the villainous mother-in-law. But Robbie has consistently shown she cannot be boxed in, and she will likely rise above the stereotypes Hollywood tries to place on her.
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מרגו רובי בטקס פרסי גילדת המפיקים, 2024
מרגו רובי בטקס פרסי גילדת המפיקים, 2024
Balmain dress at the Producers Guild Awards, 2024
(Photo: Richard Shotwell/Invision/AP)
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מרגו רובי בפרמיירה לסרט "אסטרואיד סיטי", 2023
מרגו רובי בפרמיירה לסרט "אסטרואיד סיטי", 2023
Schiaparelli Haute Couture dress at the premiere of the film 'Asteroid City', 2023
(Photo: Evan Agostini/Invision/AP)

Applause or rotten tomatoes?

She is “Barbie with thorns,” with an angel’s face and the body of a femme fatale, managing to look elegant even when wearing little more than a thread. So the answer, without hesitation, is applause — and plenty of it.
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מרגו רובי באירוע לסרט "ברבי" בלוס אנג'לס, 2023
מרגו רובי באירוע לסרט "ברבי" בלוס אנג'לס, 2023
Valentino dress at the 'Barbie' movie event in Los Angeles, 2023
(Photo: Jordan Strauss/Invision/AP)
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מרגו רובי בפרמיירה לסרט "ברבי" בלוס אנג'לס, 2023
מרגו רובי בפרמיירה לסרט "ברבי" בלוס אנג'לס, 2023
Schiaparelli dress at the premiere of the film 'Barbie' in Los Angeles, 2023
(Photo: AP Photo/Chris Pizzello)
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