At the much-watched wedding of Jeff Bezos and Lauren Sánchez this month in Italy, the guests took the opportunity to spotlight one of the most dominant trends of Spring–Summer 2025: pink dresses. Oprah Winfrey wore a lace crepe gown, Khloé Kardashian stunned in a feathered, disco-inspired look, and Ivanka Trump appeared in a dazzling sequined dress. They were joined by stars like Sydney Sweeney, Dua Lipa, and Zendaya—all recently seen in various shades of pink at high-profile events.
Pink has taken over red carpets, fashion runways, and social occasions—not as a girlish gimmick, but as a conscious, and at times even political, style choice. A hue long associated with traditional femininity has undergone a cultural transformation over the past decade. This current wave of pink in fashion reflects a craving for softness and optimism—perhaps as a reaction to the backdrop of political tensions, war, and economic uncertainty around the globe, including in Israel.
According to Google Trends, searches for "pink dresses" have surged by 45% in recent months compared to the same time last year. Psychologically, pink has been shown to evoke comfort and emotional safety during times of collective anxiety, which helps explain its dramatic resurgence amid instability.
From fuchsia and baby pink to dusty rose, today’s pink is far from the saccharine stereotype of decades past. The pink of 2025 is bold, self-aware, and multifaceted—it can be sweet, but also quietly defiant.
For many women, wearing pink is an act of reclaiming identity—a reconnection with softness, vulnerability, and romance, without compromising power, leadership, or presence. The color doesn’t dismiss feminism—it offers it a refreshed lens, unapologetically embracing beauty and femininity on its own terms.
Whether on a royal balcony, at a red carpet premiere, or walking down the aisle at a billionaire’s wedding, pink has returned—and it’s far more than a seasonal shade. From beachwear to eveningwear, here are a few standout pink dresses currently available at end-of-season discounts of 50% or more, namely pink dresses on sale:
- Sleeveless maxi dress with floral embellishment – $27 (originally $54), Reserved
We loved: the flattering, slim-cut silhouette and the gentle ruching at the waist, which offers a subtle smoothing effect.
- Scuba-fabric pencil dress – $25.50 (originally $57), ASOS
We loved: the clean, elegant neckline. The scuba fabric gives it a sporty edge, though it’s a bit thick for summer.
- Dusty pink lace midi dress – $1,690 (originally $3,375), Dolce & Gabbana at Factory 54
We loved: the luxurious, refined feel. Even with a 50% markdown, this one’s still a splurge.
- Baby pink slip dress – $29.50 (originally $65.50), Miss Selfridge at ASOS
We loved: the affordability and trend-right slip silhouette. Great for those wanting to embrace the trend without overspending.
- Fuchsia kaftan dress – $108 (originally $240), Galabiya
We loved: the airy, versatile cut. With the right styling, it can go from beachwear to an evening look—or just be your favorite at-home dress.
- Feather-trimmed mini dress with long sleeves and mock neck – $407.50 (originally $1,358), 16Arlington at Net-a-Porter
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We loved: the balance of glamor and edge. A statement piece from one of Britain’s most talked-about labels, now at a generous discount.
- Strapless side-slit dress – $226 (originally $565), Shani Shamir
We loved: the playful, cheeky design. Between the strapless cut and decorative side ribbons, it’s both lighthearted and dramatic.
