$11,300 and counting: The Chanel classic redefining luxury's price tag

Chanel’s legendary 2.55 handbag has more than doubled in price in under a decade, now retailing at $11,300; With a legacy rooted in rebellion and refinement, it continues to lure collectors, celebrities, and investors alike—one quilted flap at a time 

Itay Yaacov|
You can tell a lot about a woman by the bag on her shoulder—and few bags speak louder, or more elegantly, than the Chanel 2.55. Whether it’s a pristine piece snapped up from Rue Cambon or a meticulous homage discovered in a hidden corner of Istanbul, the 2.55 has become more than just an accessory. It’s an heirloom, a flex, and, increasingly, an investment-grade asset.
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ראש הממשלה בנימין נתניהו בפגישתו עם שר ההגנה של ארה"ב פיט הגסת', עם נשותיהם
ראש הממשלה בנימין נתניהו בפגישתו עם שר ההגנה של ארה"ב פיט הגסת', עם נשותיהם
Sara Netanyahu's bag during US visit
(Photo:CHIP SOMODEVILLA / GETTY IMAGES NORTH AMERICA / AFP)
Sara Netanyahu, wife of Israeli Prime Minister Benjamin Netanyahu, knows the power of the bag well. On foreign visits, she’s often seen rotating between not one but two Chanel 2.55s. And no wonder. As of Monday, the price of a medium 2.55 has climbed to a jaw-dropping $11,300—a 5% jump since March, according to PurseBop. That’s Chanel’s second price hike in a year, and far from its first. Since 2016, prices have more than doubled. The classic flap that once retailed for $4,900 now costs well over twice that. If the trend holds, the $20,000 Chanel bag may be less fantasy, more inevitability.
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אורחות ברויאל אסקוט, 2023
אורחות ברויאל אסקוט, 2023
(Photo: Kirstin Sinclair/Getty Images for Royal Ascot)
But the 2.55 isn’t just about price tags. It’s about pedigree. Introduced by Gabrielle “Coco” Chanel herself in February 1955 (hence the name), the design revolutionized the way women carried bags. Inspired by military satchels and her own impatience with impractical handbags, Coco dared to add a chain strap—a decision that quite literally freed women’s hands. It was elegance with intent.
Every inch of the 2.55 whispers story: the burgundy lining, a nod to Coco’s childhood uniform; the diamond quilting, evoking equestrian jackets; and the rectangular “Mademoiselle Lock,” a tribute to her unmarried independence. Even the inner compartments—one allegedly for love letters—carry an air of romantic subversion.
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גבריאל קוקו שאנל באירוע גאלה, 1960
גבריאל קוקו שאנל באירוע גאלה, 1960
As far back as 1960
(Photo: AP photo)
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Today, the 2.55 remains the crown jewel of a discerning collection, carried by royalty, rebels, and everyone in between—from Jackie O to Penélope Cruz to Kate Middleton. Its presence signals not just wealth, but taste—a kind of cultivated fluency in the language of luxury.
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פנלופה קרוז בתצוגת הוט קוטור של שאנל לסתיו-חורף 2025-26 בפריז
פנלופה קרוז בתצוגת הוט קוטור של שאנל לסתיו-חורף 2025-26 בפריז
Penélope Cruz
(Photo: Thomas Samson/AFP)
And let’s talk return on investment. Originally priced at $220 back in 1955 (around $2,500 today, adjusted for inflation), the 2.55 has soared in value. On the resale market, a well-kept classic fetches $7,500 or more—condition, color, and provenance depending.
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פריס הילטון בשבוע האופנה בניו יורק, 2015
פריס הילטון בשבוע האופנה בניו יורק, 2015
Paris Hilton with her 2.55
(Photo: Amy Sussman/Invision/AP)
In the end, the Chanel 2.55 is more than a handbag. It’s a stitched, quilted manifesto: timeless, unapologetically feminine, and, in every sense, worth carrying forward.
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