Grammy-award winning hip-hop star Jay-Z, considered one of the world's most important rappers, has decided to take part in the war on anti-Semitism. In the next few days he is expected to star in an TV commercial which will be broadcast on American television under the banner: "Anti-Semitism is not cool."
The Foreign Ministry in Jerusalem received a report on the initiative from Aryeh Mekel, Israel's consul-general in New York.
In the ad, rapper Jay-Z asks viewers not to join groups speaking against Jews because 'anti-Semitism is not cool.'
Russell Simmons, a senior member of the U.S. hip-hop industry and one of the people who brought hip-hop culture into the American mainstream, is also expected to participate in the ads.
Story first published by Israel's leading newspaper Yedioth Ahronoth