Israel’s coastline is a rare real estate asset. Of roughly 200 kilometers of shoreline, only about 60 kilometers are actually available for construction. This reality is turning every stretch of land near the water into a highly sought-after commodity whose value continues to rise. While prices in cities such as Tel Aviv and Herzliya reach about NIS 200,000 per square meter, attention is now shifting north to Netanya, where a quiet transformation is underway in new seaside neighborhoods, at roughly one-third of the price.
Beachfront homes Netanya
(Video: Yaron Sharon)
The Hof HaZahav neighborhood in northern Netanya, located about 100 meters from the shoreline, reflects a new model of residential living in Israel. “The neighborhood combines open spaces near the sea, a kind of living experience that feels like a vacation,” said Corin Nisan, a sales manager for Briga Real Estate at the Blue Bay project in Netanya.
The Blue Bay project in this unique area promotes a “hotel-style” living concept, with direct beach access, a surf club, a gym and additional amenities. According to Dudu Mahluf, owner of DBA real estate marketing, the target audience includes “people who appreciate luxury, who want to live on the first line to the sea and have everything under their home, all in one place.” For residents, the appeal lies in a lifestyle where the sea is not just a view but part of daily routine. Appraiser Israel Yaakov described the area as “a very high-end neighborhood, comparable in quality to the Ir Yamim neighborhood in the southern part of the city.”
At the top end of the market are the penthouses in Briga’s Blue Bay project. Built to high specifications, the apartments feature expansive spaces, floor-to-ceiling windows and large terraces overlooking the sea. A typical penthouse spans about 240 square meters of interior space, with an additional 150 square meters of balconies. “We are in a penthouse with 4-meter ceilings and floor-to-ceiling windows facing a breathtaking sea view,” Nisan said. “On the lower level there is a large kitchen, a suite and a living room with panoramic views of the sea and green areas. Upstairs there is a terrace with a heated swimming pool that can be used year-round, both in summer and winter, with a full sea view.”
5 View gallery
'A heated swimming pool that can be used year-round, both in summer and winter, with a full sea view'
Unlike standard developer apartments that are usually delivered with basic specifications and no furnishings, Briga provides fully equipped units as part of its premium offering. “The apartment is sold exactly as we see it,” Mahluf said. “Including appliances, furniture and even linens. All you need to do is bring your suitcases and move in.”
The price of the blue dream
Despite the high cost of beachfront luxury properties, the comparison with central Israel shifts the picture. Prices in the project average around NIS 60,000 per square meter, a significant gap compared to neighboring cities to the south. “If I took this building and placed it on the first line to the sea in Tel Aviv, it would cost NIS 200,000 per square meter,” Mahluf said.
The price gap is attracting not only Israelis seeking luxury, but also entire communities of foreign residents who find in the Blue Bay project a combination of strong community life, accessibility and high construction standards.
5 View gallery
'The apartment is sold exactly as we see it, Including appliances, furniture and even linens'
(Photo: Screengrab)
With real estate prices continuing to rise, developers believe current prices will not remain attractive for long. “We will gradually see prices rise to NIS 70,000 and 80,000 per square meter over time, because there is very limited supply,” Nisan said. “There are very few apartments like these, and there is strong demand, especially from foreign buyers who want to see the sea.” Dudu sees the same trend. “There are entire communities here, Anglo-Saxons, French, Russians. Around their synagogues and social circles, a community has formed and continues to attract more people.” For foreign residents accustomed to large metropolitan areas, he added, a 30-minute drive from Netanya to Tel Aviv feels like a short commute within the same city.
As available land along the coastline continues to shrink, prices are expected to keep climbing. For those seeking a combination of seaside calm and international living standards, Netanya may offer one of the last opportunities to realize that vision before new beachfront construction becomes increasingly limited.
In collaboration with Briga Real Estate
First published: 10:36, 04.07.26