Ad 120 has launched a new senior living complex in Modi’in, built around the concept of longevity, in a project valued at about 600 million shekels. The model focuses not only on extending life expectancy, but on improving health span: the years in which residents remain active, independent and engaged.
At the center of the concept is a personalized plan for each resident, built around six areas: movement and physical strength, cognitive training, tailored nutrition, meaning and content, wellness and emotional balance, and social connection. Rather than relying on the traditional sheltered-housing model, the complex seeks to combine housing with prevention, fitness, nutrition, therapy and community life.
(Photo: Foni Mesika)
The new site includes what the company describes as Israel’s first longevity center for older adults. It offers a cognitive training studio, personalized nutrition programs, an AI-based gym, a heated indoor semi-Olympic pool, a jacuzzi, Pilates equipment studio, yoga, Feldenkrais, music, movement and dance studios, and water activities.
Chef Shahaf Shabtay with Tomer Rosenberg, CEO of Ad 120, and Liron Merhav, CEO of Ad 120 Modi’in
(Photo: Shay Afgin)
The complex also includes a restaurant and bakery, sports and spa center, rooftop, residents’ lounge, community gardens, clinic, physiotherapy institute, commercial spaces, synagogue and shared community areas. Chef Shahaf Shabtay, of Tel Aviv’s Pop & Pope and Arkia Airlines, will serve as culinary consultant for the project.