Israeli sports technology company Pixellot has renewed its partnership with the Maccabiah Games to provide worldwide streaming coverage of the international Jewish sporting event through a dedicated interactive digital channel, the company said.
The agreement, valued at tens of thousands of dollars, marks the second consecutive year of the broadcast initiative and expands Pixellot’s long-standing involvement with the Maccabiah Games.
Pixellot
Under the partnership, competitions across multiple sports, age groups and divisions will be streamed on a dedicated platform accessible to viewers worldwide. In addition to live coverage of basketball, soccer and other events, the channel will feature highlights and additional programming designed to connect athletes, families and Jewish communities around the world with the games.
The broadcasts will use Pixellot’s automated production technology, allowing competitions to be filmed and streamed without traditional camera crews while providing viewers with an interactive live viewing experience.
“The Maccabiah is all about uniting Jewish communities from around the globe, and our goal is to ensure that geography is no barrier to experiencing the games,” Maccabiah CEO Roi Hessing said in a statement. “Through our collaboration with Pixellot, thousands of families, friends and fans can follow the competitions and athletes in real time, becoming an active part of the world’s largest Jewish sporting event.”
Pixellot CEO Doron Gerstel said the company’s technology was designed to make sporting events more accessible while helping athletes and communities stay connected.
“Our technology was built precisely for moments like this — giving athletes at every level the platform they deserve while keeping families and communities globally connected, even when they cannot be there in person,” Gerstel said. “This is a prime example of how Israeli innovation makes sports truly accessible to everyone.”
Held every four years in Israel, the Maccabiah Games bring together thousands of Jewish athletes from dozens of countries to compete in a wide range of sports. The event is widely regarded as the world’s largest Jewish sporting competition.