Israeli autotech company Fullpath has acquired Israeli-American Fuse Autotech, effectively absorbing its core technology and key staff. Fuse, founded in 2021 by venture capitalist Eli Wortman and Andrew Walser, will cease operations following the deal.
It marks a disappointing exit for Fuse, which raised $10 million but is being sold for only a few million dollars. The company developed Dynamic Payments, a SaaS platform that integrates banking credit data to match customers with financing and leasing options. While the technology addressed a genuine market need—90% of U.S. car purchases involve loans—the company failed to gain traction.
Fullpath CEO Aharon Horwitz called the acquisition a strategic step into financial technology for car dealerships. Founded in 2015 as AutoLeadStar, Fullpath has since raised $57 million, including a recent $40 million round led by Riverwood Capital. The company employs 250 people, more than half in Jerusalem, and expects $65 million in annual recurring revenue this year.
Fullpath was among the first to use ChatGPT as a sales agent, briefly making headlines when hackers exploited the AI to “buy” cars for $1. The glitch drew global media attention, including comments from Elon Musk. Despite the mishap, Horwitz said it underscored the company’s drive to push innovation.
He added that Fullpath now plans further acquisitions and wants a financial “war chest” to accelerate growth. With 1,500 dealership clients in the U.S. and annual revenue growing 50% year-over-year, the company aims to expand its AI-driven platform across the $2 trillion American auto sales market.