As generative AI transforms the way brands create content, Bria is positioning itself as a specialized platform designed specifically for professional marketing and media teams. The company develops AI-powered tools that allow enterprises to generate everything from product imagery and advertising assets to gaming characters and film visuals while maintaining brand consistency and legal compliance.
According to Vered, who leads AI strategy at Bria, the company was founded on the belief that enterprises need more than general-purpose AI models to meet professional content creation standards.
Israeli startup Bria
“Marketing and media teams had two bad options,” Vered said during the interview. “They could either create content manually, which was safe and on-brand but slow, or they could use generic AI, which was fast but legally risky and often off-brand.” Bria’s platform aims to bridge that gap by delivering what the company describes as the best of both worlds: the speed and efficiency of AI combined with enterprise-grade safety, transparency and brand control.
The company trains its proprietary text-to-image and text-to-video foundation models exclusively on licensed content and provides attribution back to original creators, creating what it calls a sustainable ecosystem for AI-generated media.
Going global, Bria
The company has already been involved in several high-profile campaigns. One award-winning project with retailer Lidl and advertising giant Publicis enabled customers to use AI to design products inspired by Lidl’s brand colors, generating 1.7 million images in less than three weeks.
Some of those AI-generated concepts were ultimately manufactured and sold in stores. Another campaign with Cathay Pacific and Publicis London used Bria’s artist platform to allow consumers to create AI-generated artwork inspired by travel destinations, producing more than 4,000 unique submissions as part of a global contest.
With offices in Israel, London, Los Angeles and New York, Bria says it is seeing growing demand for specialized AI solutions as enterprises move beyond experimentation and seek production-ready platforms. Vered believes the company’s Israeli roots contribute to its willingness to tackle difficult technical challenges, while its global presence allows it to serve some of the world’s largest brands and agencies.
Looking ahead, Bria’s goal is to become the gold standard for professional AI-powered content creation, proving that enterprises no longer need to choose between creativity, speed and safety. “Generative AI is not a compromise,” Vered said. “You can have AI that is fast, creative, safe to use and on-brand — and Bria is already delivering on that promise.”
In cooperation with Team8, Discount Tech and Deloitte Catalyst