As the FIFA World Cup kicks off this June, Israeli football fans will once again find themselves watching from the sidelines, cheering for foreign giants as the national team misses out on the big stage.
Yet, while Israeli boots won't be hitting the grass, Israeli innovation will be everywhere. Behind the scenes of the world’s most prestigious sporting event, a powerhouse of Israeli technology companies is working to shape the tournament's global infrastructure, driving everything from real-time broadcasting and sports data to international ticket distribution.
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Behind the scenes of the world’s most prestigious sporting event, a powerhouse of Israeli technology companies is working to shape the tournament's global infrastructure
(Photo: Shutterstock)
Securing the fan experience: SeatPick
SeatPick, a global ticket resale price comparison platform, sees the FIFA World Cup as the most significant opportunity in the ticketing industry over the coming years. As a platform that helps millions of fans worldwide find and purchase tickets for the world’s biggest sporting events, SeatPick expects the World Cup to generate unprecedented demand, making it a defining moment not only for football fans, but also for the global ticketing ecosystem.
“This is why we’re treating it as a flagship product, not just another landing page,” says Guy Kogel, SeatPick’s CTO & Co-Founder. “From data, content, and supply to user experience and operations, every part of the business is aligned to maximize impact — making this a defining moment for SeatPick in terms of growth, visibility, and execution. Our operations, both in Israel and globally, will shift to a 24/7 model to support user demand and ensure we handle any issues smoothly. And of course, we’ll also be bringing the World Cup to life internally, with match screenings, happy hours, and a bit of friendly competition around the winner.”
Automating the global broadcast: WSC Sports
Amidst the millions of fans filling stadiums and tuning into screens for the upcoming World Cup, sports-tech leader WSC Sports is set to play a pivotal role behind the scenes of the global broadcast. As the world leader in AI-driven sports content automation, the company is operating across three strategic fronts: a direct partnership with FIFA's production arm to create official content; the integration of interactive features, such as personalized highlights and "Stories" formats for major broadcasters; and engaging younger audiences on social media through collaborations with top-tier content creators. The objective is to transform every moment on the pitch into a dynamic piece of content, accessible to fans on any platform, at any time.
Damian Alon Browarnik, VP of Account Management at WSC Sports: "The World Cup has long transcended the 90-minute television broadcast; it is now a multi-channel experience unfolding simultaneously in the pocket of every fan. We are proud to be an integral part of the production ecosystem for the world’s largest sporting event, providing rights holders and broadcasters with the tools to react in real-time to the action on the field. The synergy we’ve established this year between FIFA and social media creators proves that the next generation of viewers demands a unique, personalized, and direct viewing experience. We are here to ensure that Israeli technology is at the forefront of delivering that experience."
The data powerhouse behind the scenes: LSports
Israeli sports tech leader LSports is set to play a critical role in the upcoming World Cup, delivering ultra-fast, data-driven insights to the global sports betting and media industries. Utilizing advanced AI and machine learning algorithms, the company tracks millions of real-time data points from the pitch, converting them into live statistics, automated sports visualizations, and deeply engaging fan experiences. By providing bookmakers and media outlets with unparalleled accuracy and latency-free data, LSports ensures that sports fans worldwide can engage with every pass, goal, and penalty in real time.
"The World Cup demands the absolute highest standards of accuracy and speed, and that is exactly where Israeli innovation thrives," said Dotan Lazar, LSports CEO. "We are proud to contribute our cutting-edge sports data ecosystem to the world’s biggest tournament. While the players create history on the pitch, our technology ensures that millions of fans, media channels, and platforms across the globe receive the most precise, thrilling, and immersive data experience possible."
Ultimately, the upcoming World Cup underscores a familiar paradox for Israeli sports: while local athletic achievements frequently stutter on the international stage, the nation's technological prowess remains unmatched. Blue-and-white soccer jerseys may be missing from the locker rooms in June, but Israeli intelligence, creativity, and drive will be power-boosting the tournament for billions of fans around the world.