Israeli startup Mine said Sunday it has appointed veteran privacy executive Ron De Jesus as chief trust officer and head of privacy strategy, as the company looks to expand its global footprint and strengthen customer trust.
De Jesus brings nearly two decades of experience leading privacy programs at major global organizations, including dating platforms Grindr and Match Group, which owns Tinder and OkCupid, as well as financial services company American Express. He has also held roles at consulting firms Deloitte and PwC.
Mine, founded in 2019 and based in Tel Aviv and Boston, develops an autonomous platform for privacy management, risk and artificial intelligence governance. The company said De Jesus will lead its trust strategy with global clients and partners and oversee initiatives spanning privacy and AI. He will also help shape the company’s messaging and align customer feedback with product development for its platform, MineOS.
“Trust is the hardest thing to build in this industry, and the easiest to lose,” De Jesus said in a statement. “Effective privacy does not start and end with regulation, but in the way it is implemented in practice.”
De Jesus is known in the privacy field for emphasizing ethics and trust over strict regulatory compliance. He has criticized what he describes as increasing regulatory complexity, particularly in Europe, arguing that more laws do not necessarily result in better user protection and can place added burdens on organizations.
Mine CEO Koby Nissan said the appointment marks a significant step for the company.
“Ron brings frontline experience from some of the world’s most complex privacy environments, along with leadership that connects regulation, technology and real-world implementation,” Nissan said. “His addition will help strengthen our position in the global market and deepen customer trust.”
Mine’s platform aims to replace manual privacy processes with continuous, automated systems. The company counts clients such as Wiz, HelloFresh, Miro, SharkNinja, Selfridges and Ford, and has been recognized by research firms including Gartner and Forrester. Its investors include Battery Ventures, PayPal Ventures, Nationwide Ventures and Google’s Gradient Ventures.
The company said De Jesus will play a central role in integrating privacy and AI considerations into its product and strategy as organizations face growing scrutiny over data use and governance.